January 30, 2014: La Vie en Rose Donates $5000 to the Canadian Breast Cancer Network


Following a donation pledge the company made last October,La Vie en Rose, through its Roses of Hope Foundation, made 9 donations across Canada totalling $60,000 in time for World Cancer Day.

Montreal, January 30, 2014 – Yesterday, La Vie en Rose, through its Roses of Hope Foundation, donated $5,000 to the Canadian Breast Cancer Network, which will go towards the “Intimacy after Breast Cancer” program. The donation took place at the La Vie en Rose Rideau Centre boutique in Ottawa, in the presence of the retailer’s store employees and CBCN representatives.

“It was important to us to involve the boutique’s employees in the donation ceremony as they are responsible for most of the funds we raise for our Roses of Hope Foundation,” says Mr. François Roberge, President and CEO of La Vie en Rose and Board Member of the Roses of Hope Foundation. “We are proud of our employees who each year participate in our various fundraising activities, promote the Foundation products sold in stores to our customers and inform them about the Foundation.”

“The Canadian Breast Cancer Network gratefully acknowledges the support of La Vie En Rose and the Roses of Hope Foundation in helping Canadian women who have experienced a breast cancer diagnosis,” shares Cathy Ammendolea, CBCN Chair of the Board and breast cancer survivor. “Their generous donation will allow CBCN to continue to offer our Intimacy after Breast Cancer program that provides the opportunity for young women across Canada to participate in workshops to discuss, share and address their needs around intimacy and sexuality after breast cancer. This unique program has demonstrated numerous benefits for participants and we are thrilled that the support from La Vie en Rose and the Roses of Hope Foundation will allow us to continue to provide this resource.”

The donation is part of a wider pledge made by the company last October, which was to donate $60,000 to breast cancer research located in 5 different Canadian regions. The Roses of Hope Foundation raises its funds mainly through the La Vie en Rose boutiques present across Canada, which makes it important to the company to distribute donations in as many parts of the country as possible. In total, eight research groups and one support organization are sharing the $60,000.

About la Vie en Rose 
La Vie en Rose is the leading Canadian specialty lingerie retailer. The brand caters to all women aged 25-45, and evokes natural beauty, confident sophistication, and sensual passion. Known as bra specialists, La Vie en Rose also offers a range of lingerie, sleepwear, loungewear, and swimwear. Acquired in 1996 by President and CEO François Roberge, the chain now counts over 165 boutiques nationwide, including three concept stores: La Vie en Rose, La Vie en Rose Aqua, and La Vie en Rose Outlet. Since 2004, over 65 international boutiques have flourished in Saudi Arabia, Lebanon, the United Arab Emirates, Jordan, Egypt, Kuwait, Algeria, Kazakhstan and Australia. Headquartered in Montreal, La Vie en Rose is a true Canadian success story and continues its expansion on a global scale.

About the Roses of Hope Foundation 
Established in 2002 by François Roberge, president and CEO of La Vie en Rose, the Roses of Hope Foundation financially supports charitable organizations that have the well-being of Canadian women at heart. In addition to providing a way for La Vie en Rose to contribute even more to the causes, the Foundation allows the company’s clients and employees to participate. Since its creation, the Roses of Hope Foundation has been able to donate over $600,000 to various causes linked to the well-being of Canadian women, such as the fight against breast cancer and the support offered to women affected by the illness, which have received more than $300,000 since 2002.

About the Canadian Breast Cancer Network 
The Canadian Breast Cancer Network is the leading survivor-directed, national network of organizations and individuals concerned about breast cancer. The Canadian Breast Cancer Network exists to voice the concerns of breast cancer survivors and promote the best quality of care for all Canadians affected by breast cancer.

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For more information, please contact:

La Vie en Rose & Roses of Hope Foundation 
Émilie Gentès | Public Relations Advisor 
(514) 256-9446, extension 2247 | emilie.gentes@lavieenrose.com

Canadian Breast Cancer Network 
Jenn McNeil Gordon | Operations Manager 
(613) 230-3044, extension 224 | jmcneil@cbcn.ca